Belvoir at London Fashion Week

In a quiet and very beautiful corner of Lincolnshire sits the Belvoir Fruit Farm. It’s here we quietly go about mixing and bottling our naturally delicious drinks, and then make sure all our favourite farm shops, delicatessens and supermarkets have enough of them.
But last week, our beloved little bottles were propelled towards the bright lights of the big city on the crest of a wave.
Amidst the throng of London Fashion Week, beautiful people sat on deckchairs and happily quaffed their way through 25cl bottles of Belvoir’s Organic Lemonade, Organic Ginger Beer, Elderflower Pressé and our classic cucumbery Summer Cooler.
It was all part of the ‘chill out’ beach shack created for Swami’s Surf Company at 180 The Strand.
Swami’s – named after the renowned surfing spot in California – is a bespoke surfboard manufacturing company that, according to Vogue, “is fast attracting the cool and hip of the surf world”.
Giles, founder of Swami’s, told us after the event:
London Fashion Week finished yesterday and what a great week we had – huge response to our surfboards and beachwear line.
We found that the cucumber was a particular hit for the more refined palate and people loved the spicy ginger hit, so I think it’s official that the fashionistas love to quaff Belvoir!
Thank you so much for supplying them, we’re even bigger fans of yours now than we already were.
We were glad to be of assistance. Although don’t expect to see our MD, Pev Manners, in a pair of Bermuda shorts any time soon.





